Cost of Apple Search Ads has risen by 86%

An overview of the cost per tap and cost per acquisition of Apple Search Ads.

The cost of advertising in search results on Apple's App Store has nearly doubled, according to data from mobile app growth company SplitMetrics.

The cost per tap (CPT) for when a user taps on the ad reached $2.27 in the final three months of 2021. This...

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