Corporate Social Responsibility and the Bottom Line
How strong is the connection?
James MurphyFirst & 42nd
Walk through the lobby of any glossy London hotel these days and there is a very good chance you will find the ballroom given over to yet another conference on corporate social responsibility (CSR). Creep into the back row and you will undoubtedly find: a) a full house; and b) a slightly revivalist feeling in the air. CSR has attracted an energetic and committed constituency of interest. This constituency crosses and, to some degree, fudges the differences between the worlds...