Corporate Social Responsibility and Cause-Related Marketing: An Overview
Albana Belliu Vrioni and Peggy Simcic Bronn
This article looks at the subject of corporate social responsibility and how companies use it in their marketing communication activities, a practice known as cause-related marketing (CRM).
Corporate
social responsibility and causerelated marketing:
an overview
Peggy
Simcic BrnnNorwegian School of Management Albana
Belliu VrioniUnisys
Introduction
It
is generally recognised that today's marketplace is characterised by a great
many products...
