Corporate Social Responsibility and Cause-Related Marketing: An Overview

This article looks at the subject of corporate social responsibility and how companies use it in their marketing communication activities, a practice known as cause-related marketing (CRM).

Corporate social responsibility and causerelated marketing: an overview

Peggy Simcic BrnnNorwegian School of Management Albana Belliu VrioniUnisys

Introduction

It is generally recognised that today's marketplace is characterised by a great many products...