Corona: Native sportscasters

Corona, the Mexican beer, celebrated Mexico’s linguistic diversity with a campaign that invited speakers of indigenous languages to commentate over a football match, reaching 15 million listeners and driving sales during the game.

Selected creative: Corona – Native sportscasters

Credits

Media agency: EssenceMediacom Mexico CityCreative agency: We Believers New YorkAccount Director: Nallely RecinasAccount Executive: Caterina MalpicaChief Creative Officer: Gustavo LauriaCreative Coordinator:...

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