Convergence across American and Korean young adults: socialisation variables indicate the verdict is still out
Sejung Marina Choi and Carrie La Ferle
A study was undertaken to examine consumer socialisation variables among Korean and American young adults.
Convergence Across American And Korean Young Adults:
Socialisation Variables Indicate The Verdict Is Still Out
Sejung Marina Choi
University of Texas at AustinCarrie La Ferle
Michigan State University
INTRODUCTION
Communicating globally has
become...
