Continental Tyres: Bald stars

Continental Tyres, a tyre manufacturer, launched a campaign in Australia to get people to check their tyres while leveraging the sponsorship assets.

The Continental Tyres Bald Stars

Continental Tyres' mission 'Vision Zero' is an ambitious goal to have zero road fatalities, zero injuries, and zero accidents.

However, in Australia, statistics show 1-in-3 people are driving on bald tyres.

As the global leader in tyre safety and a major sponsor of the Australian Football League (AFL), Continental Tyres needed to find a way to get people to check their tyres while leveraging the sponsorship assets.

So, we partnered with six of the biggest and baldest football players to form an all-star team known as the Continental Tyres Bald Stars - showing that bald...

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