When e-commerce entered mainstream consciousness in the early ’70s, it seemed like an unfathomable concept. The internet hadn’t been invented yet and people just didn’t consider buying things anywhere apart from a physical shop. In recent years, we have...
Contextual commerce: Asia’s next arena of growth
Accenture Song’s Flaviano Faleiro explains why Asia is a prime spot to capture the opportunities of contextual commerce, which provides a frictionless one-stop shopping experience facilitated by automation.
