Contextual commerce: Asia’s next arena of growth

Accenture Song’s Flaviano Faleiro explains why Asia is a prime spot to capture the opportunities of contextual commerce, which provides a frictionless one-stop shopping experience facilitated by automation.

When e-commerce entered mainstream consciousness in the early ’70s, it seemed like an unfathomable concept. The internet hadn’t been invented yet and people just didn’t consider buying things anywhere apart from a physical shop. In recent years, we have...

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