Content and experience: how MatchesFashion taps the luxury fashion market

Jo Bowman

Digital remains an underused channel in luxury retail but there are significant opportunities for growth.

There is a huge untapped opportunity to sell luxury goods online, fuelled by digital communications that inspire a daily "urge to splurge", the Shoptalk Europe conference (Copenhagen, October 2017) heard.

Ulric Jerome, CEO MatchesFashion.com, the online...

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