Content Analysis as a Predictive Methodology: Recall, Readership, and Evaluations of Business-to-Business Print Advertising.
John L. Naccarato and Kimberly A. Neundorf
This article calls for the application of content analytic techniques to advertising as a method of predicting advertising effectiveness.
Content Analysis as a Predictive Methodology: Recall, Readership, and Evaluations of Business-to-Business Print Advertising
John L. NaccaratoLiggett-Stashower, Inc.
Kimberly A. NeuendorfCleveland State University
The Ultimate Goal Of Advertising is sales....
