Campaign details
Brand: Containers for ChangeBrand owner: WA Return Recycle Renew (WARRRL)Entrant company: WA Return Recycle Renew (WARRRL) - AustraliaIdea creation: The Brand Agency PerthMarket: Australia & New ZealandSector: Non-profit, public sector & educationMedia channels: Websites & microsites, Radio & audio, Online display, Search marketing, Public relations, Cinema, Television & Connected TV, Social media, Online video, Point-of-purchase, In-store, NewspapersBudget: 1 - 3 million
Executive summary
This is the story about Containers for Change, a container deposit recycling scheme launching into Western Australia (WA). The Containers...