Consumers search for control in a world marked by uncertainty

Inflation, the pandemic and war in Ukraine have left consumers seeking a greater sense of control in a time of great uncertainty.

Seventy-two percent of consumers worldwide are aware of a need to manage risks that may pose a challenge to their everyday lives, and marketers should be conscious of this sense of anxiety.

Those insights emerged from research firm Kantar’s Global MONITOR...

Not a subscriber?

Schedule your live demo with our team today