consumers are reinventing marketing
Will you be in touch or left behind?
Jim StengelThe Procter & Gamble Company
She shops at eBay and at Wal-Mart. She's value conscious but has high expectations for quality. She's time starved but makes purchase decisions carefully. She has a decreasing tolerance for advertising, but is surrounded by an increasing number of marketing messages from an exploding number of channels. She's today's consumer, she's in charge, and she's fed up with the business model most marketers are pursuing.
The consumer is gaining control over territory formerly owned by manufacturers like the Procter & Gamble...