Consumer Watch
Peeling Fruit: Investigating the Consumer Journey
Siamack Salari
What we do is not too dissimilar to fishing. We hang around people, their homes and their workplaces hoping to capture on film nuggets of understanding that will give us a fresh perspective on an everyday happening. Part of the difficulty is that you dont even know whether or not you have captured any nuggets until you work through the observations with colleagues back at the office. The material has to be deconstructed, absorbed and even dreamt about before you can think about possible actions or implications. All...