Consumer values and brand strategies in the BRICs
Geoff Wicken
The BRIC Markets – Brazil, Russia, India and China – are coming under increasing focus. Their unifying factors are their size – overall they represent 43% of the world population...
Consumer values and brand strategies in the BRICs
Brazil, Russia, India and China - with 43% of the world's population - are markets that international marketers cannot ignore.
