Consumer savvy and intergenerational effects
Clive NancarrowBristol Business School, UWE
Julie TinsonUniversity of Stirling
Ian BraceTNS UK
THE CONCEPTS OF CONSUMER AND MARKETING SAVVY
Savvy is an increasingly popular term applied to consumers...
Clive NancarrowBristol Business School, UWE
Julie TinsonUniversity of Stirling
Ian BraceTNS UK
THE CONCEPTS OF CONSUMER AND MARKETING SAVVY
Savvy is an increasingly popular term applied to consumers...
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