Consumer Reactions in a Realistic Virtual Shop: Influence on Buying Style

The author examines the impacts of immersion in a virtual shop and its impact on consumer behaviour. Intuitively, consumers should prefer a immersive virtual shop because of its aestheticism and more realistic and natural look.
  

Consumer Reactions in a Realistic Virtual Shop : Influence on Buying Style

Anne-Ccile Jeandrain IAG School of Management, Catholic University of Louvain, Belgium

INTRODUCTION

Today the world is facing a new and revolutionary manner in which...