Consumer preference structure of online privacy concerns in an IoT environment

Woojae Kim, Yuri Park, Jungwoo Shin, and Manseok Jo

Due to the development of the Internet of Things (IoT) and IoT environments, various concerns have been raised regarding personal information infringement and leakage.

Introduction

The development of information and communication technology (ICT) such as the diffusion of smart phones have become a reality, meaning that all things are connected to a network and people are free to access the Internet anytime, anywhere. These days, the Internet is being offered free of charge in many areas and a new type of Internet service called "platform services" is becoming popular. These platform services have started collecting and managing various types of users' personal information which including searching, commenting, and networking (Bauer et al., 2012; Duan et al., 2020; Valletti & Wu, 2020). Platform operators who...

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