Consumer engagement with digital communications services
Kate Reeve and Dave Saville
How can organizations influence consumer engagement in the converged world? This paper highlights a variety of opportunities to promote UK consumers' engagement with digital communications services.
Consumer engagement with digital communications services
Kate ReeveOfcom, United Kingdom
Dave SavilleSaville Rossiter-Base, United Kingdom
INTRODUCTION
Historically much of our research, and thus our understanding of consumer needs and attitudes has been...