Consumer engagement with digital communications services

Kate Reeve and Dave Saville

How can organizations influence consumer engagement in the converged world? This paper highlights a variety of opportunities to promote UK consumers' engagement with digital communications services.

Consumer engagement with digital communications services

Kate ReeveOfcom, United Kingdom

Dave SavilleSaville Rossiter-Base, United Kingdom

INTRODUCTION

Historically much of our research, and thus our understanding of consumer needs and attitudes has been...

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