Consumer choice for over-the-counter drugs and supplements in the health care arena

A framework is presented to understand how consumers respond to eight topics for OTC health care, ranging from simple physical examinations to medicinal shampoo.

Consumer Choice For Over-The-Counter Drugs And Supplements In The Health Care Arena

Approaches to a macro-database across topics

John Himmelstein Home Healthcare, Pharmaceutical DistributionHollis AshmanThe Understanding & Insight...