Consumer behaviour in a multi-media environment

Kathleen P. Mahoney and James H. Collins

This paper seeks to advance the discussion on the benefits of cross-platform integrated buying and selling of advertising.

Consumer behavior in a multi-media environment

Different media for different needs

Kathleen P. MahoneyStrategic Planning, The New York Times, United States

James H. CollinsInformation Technology, Scarborough Research, United States

INTRODUCTION

The Pew Internet...

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