Consumer behaviour and demand projections for the consumer electronics market in Brazil

Elisabete Paschoal, Ana Hutz, Gustavo Madi Rezende and Cristian Andrei

The paper shows how it is possible to measure the influence of short-term cyclical factors on consumers' purchasing decisions in conjunction with factors specific to the market under analysis and obtain consistent models with satisfactory predictive power, even in volatile and immature markets and countries with unstable economies.

Consumer behavior and demand projections for the consumer electronics market in Brazil

Cristian AndreiLCA Consultores, Brazil

Gustavo Madi RezendeLCA Consultores, Brazil

Ana HutzLCA Consultores, Brazil

Elisabete PaschoalPhilips CE, Brazil

INTRODUCTION

The purpose of this paper is to report on the methodology and findings of part of the work on economic analysis of markets carried out by Philips Consumer Electronics (CE) do Brasil and LCA Consultores in 2003.

The key objective for Philips in embarking on this study was to construct a method of analysing CE and TV market research information that would achieve three goals: 1)....

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