Consumer behaviour and demand projections for the consumer electronics market in Brazil

The paper shows how it is possible to measure the influence of short-term cyclical factors on consumers' purchasing decisions in conjunction with factors specific to the market under analysis and obtain consistent models with satisfactory predictive power, even in volatile and immature markets and countries with unstable economies.

Consumer behavior and demand projections for the consumer electronics market in Brazil

Cristian AndreiLCA Consultores, Brazil

Gustavo Madi RezendeLCA Consultores, Brazil

Ana HutzLCA Consultores, Brazil

Elisabete PaschoalPhilips CE, Brazil

INTRODUCTION

The purpose...