Consequences of commercial web presence: an exploratory study of South Korean business adopters of websites

A key research issue to this study is to explore how marketers who have already presented on the web perceive the world wide web as a marketing communications tool.

Consequences of commercial web presence: an exploratory study of South Korean business adopters of websites

Jung-Gyo Lee and Jae-Jin Park University of Missouri-Columbia

INTRODUCTION

With the aid of rapidly evolving computer-mediated communication...