Conscious consumption in Brazil. Challenges and opportunities

This study resulted from the need to deepen knowledge on reflections and perceptions regarding the consequences of consumption action.

Conscious Consumption in Brazil

Challenges and Opportunities

Eduardo SchubertIndicator GfK, Brazil

Paulo CidadeIndicator GfK, Brazil

Helio MattarInstituto Akatu, Brazil

INTRODUCTION

The sustainability of the current way of production has been discussed by specialists...