Connecting with Asian Centennials

This article provides insight on how brands in Asia can connect with ‘centennials’ (Gen Z) based on behavioural and demographic research from Kantar Futures.

Marketers around the world are focused on how to reach Millennials: but it's increasingly their younger siblings and children – the Centennials, born from 1997 onwards, experiencing their first taste of independent purchasing power and navigati

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