Confessions of a moderator: how web communities fail and how marketers can stop that happening

This paper, by Tom Ewing of Research International, discusses the core elements of successful web communities.

Confessions of a moderator: how web communities fail and how marketers can stop that happening

Tom EwingResearch International

INTRODUCTION: UNINTENDED CONSEQUENCES

If I was allowed to dedicate this paper, I would dedicate it to a baby called Harry, who...

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