Conference notes - Social media and market research: we are becoming a listening economy and, while the future of market research is bright, it will be different

Mike Cooke

This paper summarises presentations given at the WARC Online Research Conference, 4-5 March 2009

Conference notes – Social media and market research: we are becoming a listening economy and, while the future of market research is bright, it will be different

Mike CookeGfK NOP Online Development

I was fortunate to chair the WARC Online Conference held in London in early March. This conference was dominated by the rise of social media and the impact it is having on market research. It was clear that social media is increasingly being seen as the most important future driver of online research. It is becoming the digital backbone that connects the diverse populations of the world....

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