Conference notes - Connecting the dots: joined-up insight finally becomes possible

Martin Hayward

This paper summarises the presentation by Martin Hayward on "Connecting the dots: joined-up insight finally becomes possible" given at the IJMR Research Methods Forum: ‘Methods Matter: Interviewing and Beyond’, 25 November 2008, Royal Society, London.

Conference notes – Connecting the dots: joined-up insight finally becomes possible

Martin HaywardStrategy and Futures at dunnhumby

The premise of marketing is very simple: make sure that what your organisation offers is what your customers want and value....

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