Conducting representative online research - a summary of five years of learnings
Mads Stenbjerre and Jens N. Laugesen
Conducting representative online market research requires three preconditions: high internet penetration among the survey population; a reliable sampling frame (e.g., an access panel); valid sampling (and weighting) procedures.
Conducting representative online research - a summary of five years of learnings
Mads Stenbjerre and Jens N. LaugesenZapera, Denmark
ONLINE RESEARCH IN THE NORDIC REGION
The Nordic region has one of the highest levels of internet penetration in the world....
