Concern for the Environment is Deeper But Different

Lois Kaufman

Argues that concern about the environment is growing, but many companies are still reluctant to use environmental imagery.

Concern for the Environment is Deeper but Different

Environmental issues will only intensify in the next few years

Lois Kaufman, Ph.D., Integrated Marketing Services.

Does anyone care about the environment any more? The answer is not only ‘yes,’ it’s ‘more than ever before.’

In fact, two thirds of all adults in a new survey conducted by Environmental Research Associates of Princeton, New Jersey, a division of Integrated Marketing Services, say they are ‘very’ or ‘extremely’ concerned about the environment – more than said they are concerned about the economy.

With such concern for the environment, you might expect...

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