Parrots and Paradigms

John Chaplin

Paper given at the International Media Research Society's seminar in Bordeaux, September 2002. Discusses the present and future of media research, and complains of a lack of new ideas.

'Parrots and Paradigms'

John ChaplinNOP Media Europe

First a disclaimer. I see that my talk is intended to be about International Agency needs. While I have attempted to cover some of that ground, with the help of input from Carat and others, I have...

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