Compose: the art of channel planning

Tim Foley, Peter Engelberts and Geoff Wicken

Today's planner must assess the full range of communication channels in designing campaigns that genuinely connect with the consumer - so says Tim Foley and Peter Engelberts, from PointLogic, and Geoff Wicken, from KMR/BMRB.

United Kingdom
Channel planning, media mix selection
Integration strategy
Strategy

Compose: The Art of Channel Planning

Tim Foley

Peter Engelberts

Geoff Wicken

Given today's sophisticated advertising environment and need for accountability, media campaigns can no longer rely on one tried and tested medium, or aim for simple exposure. Instead,...

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