Competitor strategies in toys and games

Euromonitor

Lockdown measures imposed by governments to fight against COVID-19 continue to boost demand for toys and games around the globe.
  • There has been a greater shift towards consumer engagement on multiple platforms that were already forming pre-pandemic.
  • Most of the toy and games players understand the importance of the environment and are taking sustainability seriously.
  • 'Kidults' is a segment worth watching – this group is made up of singletons and households with no children, who have higher household incomes and less expenditure than most and are consequently more willing to spend extra to relive their childhood....

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