Competitor strategies in health and wellness packaged food

Analysis of the health and wellness packaged food industry.
  • Key trends include increasing demand for alternative protein sources among young people, shorter ingredient lists and sustainable packaging.
  • Globally, health concerns are driving consumers to seek natural food products, but environmental factors are the central impetus for 15 to 29-year-olds.
  • Emerging economies – and their younger populations – offer big opportunities for packaged food companies, although local manufacturers are challenging traditional leaders in these markets.
  • E-commerce has stimulated competition by allowing smaller brands to enter the market, while economic uncertainty is producing further fragmentation with private label becoming an important player....

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands