Competitive market analysis from a demand approach: An application of the Rotterdam demand model

The design of successful marketing strategies requires knowledge of the competitive market structure as well as the competitive patterns that exist in the market.
  

Competitive market analysis from a demand approach

An application of the Rotterdam demand model

Emilio Ruzo, José M. Barreiro and Fernando LosadaUniversity of Santiago de Compostela

INTRODUCTION

The design of successful marketing strategies...