Competitive market analysis from a demand approach
An application of the Rotterdam demand model
Emilio Ruzo, José M. Barreiro and Fernando LosadaUniversity of Santiago de Compostela
INTRODUCTION
The design of successful marketing strategies...
Competitive market analysis from a demand approach: An application of the Rotterdam demand model
The design of successful marketing strategies requires knowledge of the competitive market structure as well as the competitive patterns that exist in the market.
