Competitive market analysis from a demand approach
An application of the Rotterdam demand model
Emilio Ruzo, José M. Barreiro and Fernando LosadaUniversity of Santiago de Compostela
INTRODUCTION
The design of successful marketing strategies...
Emilio Ruzo, José M. Barreiro and Fernando LosadaUniversity of Santiago de Compostela
INTRODUCTION
The design of successful marketing strategies...
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