Comparing methods of brand image measurement
Carl Driesener and Jenni RomaniukEhrenberg-Bass Institute of Marketing Science, University of South Australia
INTRODUCTION
The perceptions that consumers hold about brands, referred to collectively as...
Carl Driesener and Jenni RomaniukEhrenberg-Bass Institute of Marketing Science, University of South Australia
INTRODUCTION
The perceptions that consumers hold about brands, referred to collectively as...
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