Compacting newspapers without changing size
Mario R. GarciaGarcia Media, Florida
Compact. The word immediately evokes size. After all, according to reports, studies and focus groups, readers increasingly want their news compact-size. Yet is it change in the physical size of the newspaper that readers want or the size of the content itself — shorter articles, fewer sections, in-depth photo captions, snappier headlines?
Is it possible to do one without the other?
Anything is possible.
In presenting the other side of the compact equation, this month's cover story illustrates how the presentation of content can make as big an impact...