Communication index: a roadmap to understanding changing communication patterns

Jun Zhang, Wei-cheng Chen, Min Shen and Ying Qin

This paper describes the creative approach of the newly developed Communication Index (CI), which compares the diverse communication patterns of China and India and potential marketing applications.

Communication index: a roadmap to understanding changing communication patterns

Jun ZhangChief Operation Officer, Horizon Research Consultancy Group, China

Wei-cheng ChenEast Asian Research Manager, InterMedia Survey Institute, United States

Min Shenand...

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