Communication index: a roadmap to understanding changing communication patterns

This paper describes the creative approach of the newly developed Communication Index (CI), which compares the diverse communication patterns of China and India and potential marketing applications.

Communication index: a roadmap to understanding changing communication patterns

Jun ZhangChief Operation Officer, Horizon Research Consultancy Group, China

Wei-cheng ChenEast Asian Research Manager, InterMedia Survey Institute, United States

Min Shen and Ying QinHorizonkey Information and Data Co., Ltd, China


China and India are experiencing widespread social and economic changes brought about by rapid economic growth and their incorporation into the contemporary global system. The advent of modern communication and media technology has further accelerated this transformation and also has had an impact on the traditional communication systems of the two societies.

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