Communicating with American consumers in the post 9/11 climate: an empirical investigation of consumer ethnocentrism in the United States
Se-Jin Lee, Ji-Young Hong and Wei-Na Lee
The present study examines the extent to which American consumers' political attitudes translate into their economic preferences in the post-September 11 climate.
communicating with
american consumers in the post 9/11 climate
An empirical investigation of consumer ethnocentrism in the
United States
Wei-Na
LeeJi-Young Hong
andSe-Jin Lee
University of Texas at Austin
INTRODUCTION
An
individual's patriotic and nationalistic...
