Communicating with American consumers in the post 9/11 climate: an empirical investigation of consumer ethnocentrism in the United States

The present study examines the extent to which American consumers' political attitudes translate into their economic preferences in the post-September 11 climate.

communicating with american consumers in the post 9/11 climate

An empirical investigation of consumer ethnocentrism in the United States

Wei-Na LeeJi-Young Hong andSe-Jin Lee University of Texas at Austin

INTRODUCTION

An individual's patriotic and nationalistic...