Comments: Further comments on neuroscience and advertising research

John Ford, Max Sutherland and Kathryn Braun-LaTour

The subject for this Comments section is a continuation of the discussion of neuroscience and advertising research begun in IJA 26(1).

Further comments on neuroscience and advertising research

Professor John FordOld Dominion University, Virginia, USA
The subject for this issue’s Comments section is a continuation of the discussion of neuroscience and advertising research begun in the...

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