Comments: Advertising to Children
Professor John FordOld Dominion University, Virginia, USA
THE CURRENT STATE OF ADVERTISING TO CHILDREN
by Les Carlson
John Ford invited me to provide commentary on the general topic of advertising to children. After contemplating how to respond, I decided to narrow the focus of John's invitation somewhat – that is, the remarks I offer will be on certain aspects regarding the current state of researchon children's advertising issues. In this essay, I shall explicate some of my own perspectives on avenues for future research endeavour, as well as how research on the interplay...