A multi-authored discussion piece on advertising to children, with contributions from: Les Carlson ('On the current state of advertising to children'), Dick Mizerski ('Issues concerning the effects of advertising to children') and Dale Kunkel ('Predicting a renaissance for children and advertising research').
Comments: Advertising to Children
Professor John FordOld Dominion University, Virginia, USA
THE CURRENT STATE OF ADVERTISING TO CHILDREN
by Les Carlson
John Ford invited me to provide commentary on the general topic of advertising to children. After contemplating...
