Comments: Advertising to Children

A multi-authored discussion piece on advertising to children, with contributions from: Les Carlson ('On the current state of advertising to children'), Dick Mizerski ('Issues concerning the effects of advertising to children') and Dale Kunkel ('Predicting a renaissance for children and advertising research').

Comments: Advertising to Children

Professor John FordOld Dominion University, Virginia, USA

THE CURRENT STATE OF ADVERTISING TO CHILDREN

by Les Carlson

John Ford invited me to provide commentary on the general topic of advertising to children. After contemplating...