Colours personality segmentation

This paper approaches, in exploratory way, the use of a Segmentation system by Personality Features to understand the differences of behavior of the Brazilians regarding the acquisition of private pension funds.

Colours personality segmentation

Silvio Pires de PaulaDemanda, Brazil

Sergio BeniaminoANAPP-AssociaÇão Nacional de Previdência Privada, Brazil

SUMMARY

This study approaches, in an exploratory way, the use of a segmentation system by personality...

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