Colours personality segmentation
Silvio Pires de PaulaDemanda, Brazil
Sergio BeniaminoANAPP-AssociaÇão Nacional de Previdência Privada, Brazil
SUMMARY
This study approaches, in an exploratory way, the use of a segmentation system by personality...
Colours personality segmentation
This paper approaches, in exploratory way, the use of a Segmentation system by Personality Features to understand the differences of behavior of the Brazilians regarding the acquisition of private pension funds.
