Colour and fragrance

This study set out to establish the optimal colour and fragrance mix for a portfolio of male deodorant fragrances and to identify fragrance opportunities.

Colour And Fragrance

Finding the perfect match

K.J. Stanton Colmar Brunton Research

Introduction

Since the 1970s, a leading manufacturer of personal care products in Australia has enjoyed market dominance in a range of male and female deodorants. Given the position...