Collaborative knowledge on Asian consumer consumption

This paper set out to show pan Asian consumer trend data across FMCG markets and countries by highlighting the fastest growing categories and focusing on the dynamic dairy category across the main markets of Asia. Asian FMCG trends do show both aspects of consistency across the region, regional trends and unique local market trends.

collaborative knowledge on asian consumer consumption

 

Helen Passingham-Hughes Taylo Nelson SofresGeoffrey Pickens INTAGE Inc

Introduction

Knowledge of the Asian consumer market, home to more than 60% of the worlds population, is a critical component...