Colgate-Palmolive Company: Irish Spring campaign (1994)

In the early 1990s the Colgate-Palmolive Co. sought to bolster its position in the highly competitive personal care market.

Colgate-Palmolive Company: Irish Spring campaign

Rebecca Stanfel

Overview

In the early 1990s the Colgate-Palmolive Co. sought to bolster its position in the highly competitive personal care market. After making several key acquisitions, the company turned...