Colcrim: Stray Bullet

Pancho González, Nico Rubio, Ricardo Álvarez

Non-profit, Colcrim, developed a content strategy with the stories of victims at its heart to address the increase in deaths from random gun violence in Chile.

Campaign details

Brand: ColcrimBrand owner: ColcrimEntrant company: Inbrax - ChileIdea creation: Inbrax SantiagoMarket: Latin AmericaSector: Business & industrialMedia channels: Social media, Outdoor, Out-of-homeBudget: No budget

Executive summary

In recent years, violence between criminal gangs has increased and with it, the settling of scores is taking over various territories in Chile.

The objective of this campaign was to promote the creation of a National Bank of Ballistic Traces, which would allow the police to identify the firearm from which a bullet was fired, and to accelerate...

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