Colcrim: Stray Bullet

Non-profit, Colcrim, developed a content strategy with the stories of victims at its heart to address the increase in deaths from random gun violence in Chile.

Campaign details

Brand: ColcrimBrand owner: ColcrimEntrant company: Inbrax - ChileIdea creation: Inbrax SantiagoMarket: Latin AmericaSector: Business & industrialMedia channels: Social media, Outdoor, Out-of-homeBudget: No budget

Executive summary

In recent...

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