Campaign details
Brand: Coinbase Brand owner: Coinbase Entrant company: WavemakerIdea creation: Wavemaker New York Market: United States Sector: Digital payments Media channels: Competitions & contests, Mobile & apps, Websites & microsites
Executive summary
We harnessed the power of the largest media moment in the US in a brand new way, leveraging simplicity, curiosity, technology and scale to fundamentally alter how advertisers will approach mass media moments henceforth.
To accomplish this, we provoked the creative status quo of traditional media and also redefined how the Super Bowl...