Coinbase: Super Bowl Ad

Brad Backenstose, Meei Chai

Coinbase, a consumer brand, launched a campaign in the US to introduce the brand to the masses, break through the clutter of its competition, and get people to engage in a way that's authentic to its crypto-native roots.

Campaign details

Brand: Coinbase Brand owner: Coinbase Entrant company: WavemakerIdea creation: Wavemaker New York Market: United States Sector: Digital payments Media channels: Competitions & contests, Mobile & apps, Websites & microsites

Executive summary...

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