Coca-Cola: Mobile augmented reality dials up brand love

Yoohyun Kim

Coca-Cola, a soft drink brand, launched a campaign in Indonesia using augmented reality (AR) on mobile phones to appeal to teenagers and Gen Z.

Campaign details

Brand: Coca-ColaBrand owner: The Coca-Cola CompanyLead agency: Starcom IndonesiaCountry: IndonesiaIndustries: Carbonated soft drinksMedia channels:Mobile & apps, Packaging & design, Product sampling, Virtual & augmented reality...

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