Coca-Cola: Mobile augmented reality dials up brand love

Coca-Cola, a soft drink brand, launched a campaign in Indonesia using augmented reality (AR) on mobile phones to appeal to teenagers and Gen Z.

Campaign details

Brand: Coca-ColaBrand owner: The Coca-Cola CompanyLead agency: Starcom IndonesiaCountry: IndonesiaIndustries: Carbonated soft drinksMedia channels:Mobile & apps, Packaging & design, Product sampling, Virtual & augmented reality...