Coca-Cola: Mobile augmented reality dials up brand love

Yoohyun Kim

Coca-Cola, a soft drink brand, launched a campaign in Indonesia using augmented reality (AR) on mobile phones to appeal to teenagers and Gen Z.

Campaign details

Brand: Coca-ColaBrand owner: The Coca-Cola CompanyLead agency: Starcom IndonesiaCountry: IndonesiaIndustries: Carbonated soft drinksMedia channels: Mobile & apps, Packaging & design, Product sampling, Virtual & augmented realityBudget: Up to 500k

Executive summary

In Indonesia, soda beverage brand Coca-Cola finds itself with an interesting predicament: among its young market of teenagers, Coca-Cola is a well-loved brand…of clothing. Funnily enough, while Indonesian teens are often seen out and about wearing the latest Coca-Cola fashion merchandise, they're less likely spotted with an actual bottle of Coca-Cola in their hands....

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