Coca-Cola: Mobile augmented reality dials up brand love for Coca-Cola

Coca-Cola, a soda drink brand, launched a campaign in Indonesia to connect with Gen Z and increase consumption.

Campaign details

Brand: Coca-ColaLead Agency: Starcom IndonesiaRegion: APAC

Strategy

Objective

In Indonesia, soda beverage brand Coca-Cola finds itself with an interesting predicament: among its young market of teenagers, Coca-Cola is a well-loved brand…of...