Coca-Cola Company: This Is Refreshment campaign (1993)

Nancy Condry

Maintaining spectacular growth year after year in a flat market would be an enormous challenge, whatever the product.

Coca-Cola Company: This Is Refreshment campaign

Nancy Condry

Overview

Maintaining spectacular growth year after year in a flat market would be an enormous challenge, whatever the product. The launch of Diet Coke in 1982 with the campaign "Just for...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today