Coca-Cola Company: This Is Refreshment campaign (1993)

Nancy Condry

Maintaining spectacular growth year after year in a flat market would be an enormous challenge, whatever the product.

Coca-Cola Company: This Is Refreshment campaign

Nancy Condry

Overview

Maintaining spectacular growth year after year in a flat market would be an enormous challenge, whatever the product. The launch of Diet Coke in 1982 with the campaign "Just for...

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